First Press Release - RHS Chelsea Flower Show
British Plant Nursery Guide’s quirky Royal Wedding stand helps British Nurseries
First timers at this year’s RHS Chelsea Flower Show, the British Plant Nursery Guide, have picked up on the Royal Wedding theme with a hint of vintage, to create a stunning stand featuring a beautifully restored Morris Minor Traveller classic car and a Cornish beach theme. Designed by Claudia De Yong, this is the first collaboration of this award winning designer and Gilly Pollock, founder of the British Plant Nursery Guide.
Gilly Pollock says “We are delighted to be working with Claudia to create an eye-catching stand at our first RHS Chelsea Flower Show. The theme of the stand is that Will and Kate are off to Cornwall for their honeymoon on a Jolly Jaunt. On their way, they pull in at a beautiful Cornish cove for a quite moment just on their own. After being in the limelight, they just want to get away from the crowds, take a walk along the beach and stop for a picnic.
The Morris Minor Traveller has stopped on the edge of the beach, by a wooden hut, and has come to rest on wooden sleepers which are interspersed with sand and pebbles. The place is tranquil, surrounded with beautiful plants in harmony with the location, blues to represent the sea and the sky, and soft creams and whites depicting the sand. The pale blue/grey of the Morris Minor Traveller just gently blends into the landscape. “
Picking up on the Royal wedding theme, the display will have some little details and a hint of vintage with a few fun surprises too.
The stand has two elements, the beach scene and the wooden hut, which is in fact a small visitor’s centre to demonstrate the website and provide information about the nurseries and Jolly Jaunts.
The plants are supplied by members of the British Plant Nursery Guide to demonstrate the quality of plants grown by British nurseries.
Notes to Editors
About the British Plant Nursery Guide
Founded just over a year ago by passionate gardener and RHS student, Gilly Pollock, this new website has something new and fresh to offer the keen gardener, landscaper, horticulturist and people new to gardening.
The aim of the British Plant Nursery Guide is to encourage more people to buy plants from British nurseries. We work with quality recommended nurseries who are invited to become members. Building relationships with the owners is very important to the business; the people interest us as much as the quality and range of the plants. We celebrate the individuality of the nurseries.
Consumers are bored with the manufactured shopping experiences that are identical no matter where you go, what we offer is something a bit different. Where else can you buy plants and feed the chickens, go for a ride on a steam train or stay in a yurt!
The nurseries are the core of the British Plant Nursery Guide, but how we promote them to attract new customers is a little different. When we attend shows our stand can represent several nurseries in one go. We also use social media, advertising, competitions and articles to raise awareness of our brand. By offering a range of promotion opportunities we are appealing to a wider range of potential customers and exposure to a new market and there are more ideas for the future.
Members range from large award winning nurseries such as Burncoose and Coolings. Some are based on country estates; Duchy of Cornwall and Wykham Mature Plants in Yorkshire. There are specialists such as Thornhayes for heritage fruit trees, and award winning orchid nursery, Burnham Nurseries. Several are small nurseries such as Herbs for Healing, run by Davina Wynn-Jones, the daughter of garden designer Rosemary Verey.
Many of the nurseries are located in beautiful parts of the country so this gave us the idea for Jolly Jaunts, a day out with a visit to a nursery and includes other places of interest, places to stay and eat as well. The mascot for Jolly Jaunts is a Morris Minor Traveller car which has inspired us to create vintage themed stands; we even wear vintage clothes too!
Supporting British nurseries helps local jobs, reduces plant miles and preserves our horticulture heritage. The nurseries offer expert advice and the plants they grow are better adapted to our weather and are more likely to survive, saving the customer time and money.
We’re planning to invite several new nurseries to become members in 2011, but they must share our core values; grow their own plants, have some horticulture expertise and offer a good level of customer service. Most of our members are from recommendations so we know that we’re getting the best nurseries that Britain has to offer.
The future of many of Britain’s Nurseries is in the balance. Competition from overseas, growth in supermarket and garden centres plant sales, coupled with recent harsh winters and the poor economy, means that Britain’s nurseries need our support now more than ever.
We are small and growing, so being invited to attend this year’s RHS Chelsea Flower Show is a great opportunity to raise the profile of our members and offer a quirky and interesting stand for the visitors.
Gilly will be setting up a blog so you can follow her journey to Chelsea.
Claudia De Yong
Claudia de Yong is a 6 times RHS Medal winner, having won Gold and Tudor Rose for Best Show Garden at Hampton Court Flower Show. Known for her water gardens, she also loves the more romantic style of planting and uses British crafts and nurseries wherever possible in her schemes. The vintage coastal scheme is an exciting challenge and she is busy putting ideas together and sourcing for the display at Chelsea.
Stand Number: SWS1
Media contact name: Gilly Pollock
Media contact tel: 07753604296/01600716195
Address: Oak House, Hillside Close, Mitchel Troy, Monmouthshire. NP25 4JR
Designer: Claudia De Yong www. claudiadeyong.com Tel: 07881 622825
Sponsors: Charles’s Ware Morris Minor Centre, Bristol, others tbc
Plants supplied by: Nurseries who are members of the British Plant Nursery Guide, more details to follow.